About AgricHub Farmers Market

We started in a farm shed outside Stellenbosch. A laptop, a spreadsheet, and eleven farmers who were tired of selling to middlemen for a third of what their produce was worth at the shop counter. Today over 500 growers across the Western Cape list directly on the platform. Every one of them still sets their own price.

No warehouse. No repacking. No three-week shelf life countdown.

A farmer photographs this morning's harvest and it's live on the site by lunchtime. The heirloom tomatoes you order from the Du Toit family in Ceres were still on the vine yesterday.

Who Grows Your Food

The Du Toits — Ceres

Third-generation stone fruit and heirloom tomato growers. They joined in our first month and still deliver every Tuesday themselves.

Ubuntu Bee Co-op — Franschhoek

Six beekeepers who lost their contract with a national retailer in 2022 and rebuilt the whole business through direct sales.

Green Valley Dairy — Elgin

Small-batch raw milk cheese, made twenty minutes from where the cows graze.

What You Won't Find Here

Products that changed hands three times before reaching you. "Sourced from" labels that don't say from where. Out-of-season imports dressed up as local. If it's on AgricHub, someone can tell you exactly which field it came from.

"I used to spend Tuesday mornings driving produce to a distributor two hours away, then waiting weeks to get paid."

Now Marietjie photographs it at 6am and it's sold by 9. — Marietjie du Toit, Ceres

By the Numbers

500+ farmers · 15 towns · 0 middlemen

Shop the Market

Fresh produce, dairy, eggs, honey, and small-batch goods — browse what's in season this week at /products, or meet the farmers behind it at /vendors.